Spring+2008,+Gclh

**Chosen Topic:** International Communication Naturally Good Foods (NGF) is an internationally renowned organic food supplier to poultry. NGF has major market areas in the United States, Europe, and beyond. NGF has suffered recently due to an unfortunate accident in one of their plants. Pesticides made their way into their Cluck Cluck™ chicken feed. The feed in this particular plant was accidentally infested with pesticides. Everything produced the day of the accident was shipped to France before the problem was discovered. As soon as the company realized this disaster, they recalled all of the bags of this product. Only a portion of the bags tested positive for pesticides, but NGF wants to reassure all of their customers that their product is safe for chickens to eat. The communication team of NGF must determine the most effective method for implementing a successful marketing campaign. The team will need to research the following: The team narrows their topic down to crisis communication in the international marketplace and begins secondary research. international communication; crisis communication; global marketplace; multiculturalism; Europe; culture; language and culture; cross-cultural studies; food/product recalls; culturally appropriate communications, international document design; cultural values; intercultural communication; acculturation; media ethics; global marketing; media relations *Resources are non-library or library and include appropriate databases, journals, and bibliographies. Joyner Stacks Electronic Collection E-Journal Portal & Additional Resources
 * Activity: the process of searching for secondary literature **
 * //A Possible Scenario //**
 * managing food recalls among international companies
 * international crisis communication among food companies
 * culturally appropriate communication
 * preparing effective communication with international companies
 * communicating effectively with other cultures
 * //A list of search terms used by the team: //**
 * //<span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">A list of possible resources that might be used*: //**
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">It’s not just PR: Public Relations in society
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Code Red in the boardroom: crisis management as organizational DNA
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Ongoing crisis communication: planning, managing, and responding
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Culture-on-demand: communication in a crisis world
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Media, communication, culture: a global approach
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">World families watch television
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Managing communication processes: from planning to response
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Communication in business and technology: from psycholinguistic theory to international practice
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Innovation, entrepreneurship, and culture: the interaction between technology, progress, and economic growth
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">The media globe: trends in international mass media
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Handbook of international and intercultural communication
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Communication in personal relationships across culture
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Culture and interpersonal communication
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Culture in the communication age
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Entrepreneurship research in Europe: outcomes and perspectives
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Journal of Business Ethics
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Journal of Business Communication
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Communication Quarterly
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Journal of Business and Technical Communication
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Professional Communication
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Technical Communication Quarterly
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">International Journal of Consumer Studies
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Journal of Marketing
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Journal of Marketing Research
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">European Journal of Operational Research
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Journal of Food Protection
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Journal of Intercultural Communication Research
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Mass Communication and Society
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Research on Language and Social Interaction
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Journal of Mass Media Ethics
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Environmental Communication
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">International Journal of Cultural Studies
 * //<span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">A list of major players found by the team: //**
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Timothy Coombs
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">James Lull
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">E.W. Brody
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Judith Strother
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Jim Ulijn
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Lee Artz
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Yahya Kamalipour
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">William Gudykunst
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Timothly L Sellnow
 * <span style="FONT-FAMILY: verdana,arial,helvetica,sans-serif">Charles Kostelnick